The impact of new/digital media on TV: blog task
The impact of new/digital media on TV: blog task
Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries(MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions:
1) What does the 'industry' concept in A Level Media Studies refer to?
The ‘industry’ concept refers to the companies that create and distribute media texts, the standard practices of media production, as well as the regulatory and legal frameworksin which the companies operate.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
Hesmondhalgh, broadly speaking, argues that since the 1980s there’s been a significant shift in cultural production.
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
• There has been an increase in media corporations owning companies in different sectors of the industry
• Globalisation has meant media texts can circulate more easily across borders reducing North
American dominance
4) What is technological convergence?
Technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.
5) How are technology companies challenging traditional broadcasters in the TV industry?
digitisation of media meant every media form could be accessed on computers. It was this that eventually enabled tech companies to compete directly with media companies and, arguably, even become media companies.
6) What budgets will Netflix, Amazon and Apple spend on original programming next year?
Next year Netflix plans to spend $8bn on original material; Amazon’s budget is estimated at $4.5bn. Apple has recently joined the fray with a $1bn spend.
7) How many countries are Netflix and Amazon available in?
190
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
Going global means they have to pay for the license to broadcast individual shows in different countries so another advantage of creating their own content is that Netflix or Amazon automatically own the copyright for the programmes and don’t have to purchase additional distrbution permissions.
Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries(MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions:
1) What does the 'industry' concept in A Level Media Studies refer to?
The ‘industry’ concept refers to the companies that create and distribute media texts, the standard practices of media production, as well as the regulatory and legal frameworksin which the companies operate.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
Hesmondhalgh, broadly speaking, argues that since the 1980s there’s been a significant shift in cultural production.
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
- Cultural industries have moved closer to the centre of economic action
• There has been an increase in media corporations owning companies in different sectors of the industry
• Globalisation has meant media texts can circulate more easily across borders reducing North
American dominance
4) What is technological convergence?
Technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.
5) How are technology companies challenging traditional broadcasters in the TV industry?
digitisation of media meant every media form could be accessed on computers. It was this that eventually enabled tech companies to compete directly with media companies and, arguably, even become media companies.
6) What budgets will Netflix, Amazon and Apple spend on original programming next year?
Next year Netflix plans to spend $8bn on original material; Amazon’s budget is estimated at $4.5bn. Apple has recently joined the fray with a $1bn spend.
7) How many countries are Netflix and Amazon available in?
190
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
Going global means they have to pay for the license to broadcast individual shows in different countries so another advantage of creating their own content is that Netflix or Amazon automatically own the copyright for the programmes and don’t have to purchase additional distrbution permissions.
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